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Fulanito de Tal films

Branding & Website

Branding

Website development

Barcelona

fulanitodetal.tv

Client

Fulanito de Tal films was a film production company located in Barcelona.

It was founded in 2015 by its director Victor Vidal and worked until mid-2018. They collaborated on film projects for brands such as Lidl, Donuts, Viena and Head Padel among others.

Project Objectives

Propose a brand with DIY-Punk values ​​but that conveyed professionalism.

Clearly showcase the work and the list of directors of the production company.

Highlight specialized services such as Tabletop Product & Food films.

Objectives

Propose a brand with DIY-Punk values ​​but that conveyed professionalism.

Clearly showcase the work and the list of directors of the production company.

Highlight specialized services such as Tabletop Product & Food films.

Brand purpose

Why exactly do you do what you do? The mission statement.

Brand position

How your brand is different from your competitors? Where or How it sits in the customer minds. Target analysis.

Brand values

What your brand stands for. Core values that run throughout your brand.

Brand story

The story you tell, the voice you use. Who you are and how you run your business.

Brand identity

The aesthetics, the brand visuals. Logos, colours, typography, imagery, marketing collateral, etc.

Brand purpose

Why exactly do you do what you do? The mission statement.

Brand position

How your brand is different from your competitors? Where or How it sits in the customer minds. Target analysis.

Brand values

What your brand stands for. Core values that run throughout your brand.

Brand story

The story you tell, the voice you use. Who you are and how you run your business.

Brand identity

The aesthetics, the brand visuals. Logos, Primary & Accent colors, Texture & Patterns, typography, imagery, UI & UX examples (blurbs, cta, …), marketing collateral, etc.

Brand values

Quick, Resourceful & Affordable

Brand identity

Logos

Primary & Accent colors

Old lace

CMYK 0, 5, 11, 0
RGB 100, 95, 89
HEX #fff3e2

Linen

CMYK 0, 3, 7, 1
RGB 252, 244, 234
HEX #fcf4ea

Suva grey

CMYK 0, 0, 0, 44
RGB 142, 142, 142
HEX #8e8e8e

Black

CMYK 0, 0, 0, 100
RGB 0, 0, 0
HEX #8e8e8e

Red

CMYK 0, 100, 100, 0
RGB 100, 0, 0
HEX #ff0000

Textures & Patterns

Typography

Special Elite

by Astigmatic

ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890|@#€¢!

 

Headers Bold 30/30

Subheaders Bold 24/24

Body copy Regular 20/22

Anuncio Donuts

“Tu momento redondo”

Director Fabrizio Mari
DOP Ivan Caso
Productor Victor Vidal

 

  • Headers
  • Subheads
  • Body copy
  • Callouts
  • Pull quotes
  • Product packaging

“This is a Blockquote”

Imagery

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