Fulanito de Tal films
Branding & Website
Branding
Website development
Barcelona
fulanitodetal.tv
Client
Fulanito de Tal films was a film production company located in Barcelona.
It was founded in 2015 by its director Victor Vidal and worked until mid-2018. They collaborated on film projects for brands such as Lidl, Donuts, Viena and Head Padel among others.
Project Objectives
Propose a brand with DIY-Punk values but that conveyed professionalism.
Clearly showcase the work and the list of directors of the production company.
Highlight specialized services such as Tabletop Product & Food films.
Objectives
Propose a brand with DIY-Punk values but that conveyed professionalism.
Clearly showcase the work and the list of directors of the production company.
Highlight specialized services such as Tabletop Product & Food films.
Brand purpose
Why exactly do you do what you do? The mission statement.
Brand position
How your brand is different from your competitors? Where or How it sits in the customer minds. Target analysis.
Brand values
What your brand stands for. Core values that run throughout your brand.
Brand story
The story you tell, the voice you use. Who you are and how you run your business.
Brand identity
The aesthetics, the brand visuals. Logos, colours, typography, imagery, marketing collateral, etc.
Brand purpose
Why exactly do you do what you do? The mission statement.
Brand position
How your brand is different from your competitors? Where or How it sits in the customer minds. Target analysis.
Brand values
What your brand stands for. Core values that run throughout your brand.
Brand story
The story you tell, the voice you use. Who you are and how you run your business.
Brand identity
The aesthetics, the brand visuals. Logos, Primary & Accent colors, Texture & Patterns, typography, imagery, UI & UX examples (blurbs, cta, …), marketing collateral, etc.
Brand values
Quick, Resourceful & Affordable
Brand identity
Logos
Primary & Accent colors
Old lace
CMYK 0, 5, 11, 0
RGB 100, 95, 89
HEX #fff3e2
Linen
CMYK 0, 3, 7, 1
RGB 252, 244, 234
HEX #fcf4ea
Suva grey
CMYK 0, 0, 0, 44
RGB 142, 142, 142
HEX #8e8e8e
Black
CMYK 0, 0, 0, 100
RGB 0, 0, 0
HEX #8e8e8e
Red
CMYK 0, 100, 100, 0
RGB 100, 0, 0
HEX #ff0000
Textures & Patterns
Typography
Special Elite
by Astigmatic
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890|@#€¢!
Headers Bold 30/30
Subheaders Bold 24/24
Body copy Regular 20/22
Anuncio Donuts
“Tu momento redondo”
Director Fabrizio Mari
DOP Ivan Caso
Productor Victor Vidal
- Headers
- Subheads
- Body copy
- Callouts
- Pull quotes
- Product packaging
“This is a Blockquote”